We are always on the look-out for fantastic leaders who bring positive energy to our workplace, and create great results together with their teams. Our leaders lead by example, always driven by our values and our ambition to make our people and business grow.
Meet our leaders within the UandH group.

Anirudhsinh Chudasama

Chairman, CEO and President

Anirudh Chudasama has served as COO and President of The UandH Group since November 2016 and Chairman since February 2017. He is serving as President, HHF from September 1989. In the role, Craig was responsible for oversight of store operations and all merchandising departments, services and strategy; the company’s supply chain network and global sourcing and vendor management program; and the company’s marketing and online business activities.
Anirudh brings decades of retail experience from mass, home center, specialty and big box retailing to his role during a time when the retail landscape is rapidly changing.
Anirudh--``My best days are those that I get to spend with associates and customers in our stores, distribution centers and call centers. Watching our culture and values in action is an amazing thing – it’s our competitive advantage.”

Udaybhansinh Chudasama

Chief Efforts Officer

Uday began his career with UandH in 2017 as Chief Efforts Officer. In this role, he leads the company’s three India operating divisions comprised of nearly 11 India stores and the bulk of the company’s nearly 100 associates.

Uday learned his first lessons in retail from his dad who started HHF, a successful retailer in his own right. And after more than 3 years with the company, Uday brings a deep understanding of UandH Group’s operations, culture and customers.
He has help to diversified UandH Group to various subdomians.

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Vice President & Chief Information Officer

Rahul is responsible for all aspects of our IT infrastructure and software development, including communication networks, approximately 8 supply chain distribution centers, and wholesale systems across the company’s store support centers. Rahul is also responsible for our IT strategy, including the development and execution of technologies used in stores, online and in our supply chain.

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Corporate Communications & External Affairs

Uday Chudasama is CEO(Chief Efforts Officer) of U&H Group, where he helps some of the india’s finest companies reimagine how they procure their products and manage their businesses in the fast and challing economy. Since its incepction, Uday has driven the firm's growth from a small startup into a full-service experience agency with 5 offices around the country.
Uday is a regular writer and public speaker on the impact of procumrent techinique on business and the economy.
Prior to U&H Group, Aaron spent more than a decade as a LifeStyle entrepreneur, venture capitalist and management consultant. He was co-founder and CEO of HHF Group a leading retail furniture company acquired by Happy Home Furniture.

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Chief Service Office

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth.

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Chief Procurement Officer

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth.